How to improve your earning potential as a freelancer
Working as a freelancer can be a great way to improve your freedom and get away from the daily grind, but it can also mean that your earnings are not as reliable as they would be when working for an employer. However, when you work as a freelancer, you don’t just pick up the same amount each month – you can have more opportunities to increase your earning potential, if you choose to put the work and effort in. If you want to improve your earning potential as a freelancer, these are some ways to do it.
Get a website
In order to increase your earnings, you need to get more business through the door (or laptop!), and this is where a website can be useful. Your website basically runs in the background, but through good SEO, it can drive business to you. It might take a bit of time to get your website looking good, but when it does, it basically runs itself.
As a freelancer, you need to get out there and promote yourself, in order to gain more business and improve your earning potential. A strong presence on social media is important for getting new business and networking can also be useful. As a freelancer, you need to be prepared to get out there – you are your only representation and it is important to make this a priority.
Increase your services
A great way to improve your earnings is to keep learning and offering additional services to clients. Don’t listen to anyone who says you shouldn’t be offering more than one service; you are free to offer as many as you like and we are all capable of mastering a range of different skills. If you offer a web design service, for instance, you might consider branching out into social media marketing and copywriting. The more services you offer, the greater your earning potential will be.
Set daily goals
It can be really difficult to achieve great results from your freelance work, if you don’t set any goals. If you work towards goals, you will be far more likely to achieve great results. It is a good idea to consider how much you would like to earn each month and what you will need to achieve this. For example; how much will you need to earn each day? Will you need to work some weekends to achieve this? What will your daily hours look like? These are all points to consider for achieving your daily goals. Hubspot is a good website for managing your work flow and earnings to keep you on track.
Another way to stay on track and increase your productivity is to use a time tracker. Time trackers are a great tool for freelancers, as you are far more likely to focus on your work if you know your time is being logged. There are a range of different time trackers available, including Toggl and Rescue Time. Rescue Time shows you how much time you spend on entertainment (such as Facebook), so it shames freelancers into reducing wasted time on social media.
Get rid of distractions
On this train of thought, make sure you minimise any distractions which may put you off your work. Don’t be afraid to tell your friends you don’t have time to see them that day and stay away from social media while you work – unless you are doing social media work, of course! Distractions are a productivity killer, so the more you can avoid these – the better.
It may seem like an obvious one, but if you want to earn more as a freelancer, you might need to start increasing your hours. It may be that you think you are working long hours each day, when actually you are being pretty unproductive for most of them. If you start using time management apps and setting yourself specific hours for each day – you will find that you will start earning much more than you could imagine.
Outsource your work
If you are getting huge bulk orders, which you can’t do on your own – it might be worth outsourcing some of your work. This can be a good way to earn more as you can outsource for less than what you are getting yourself and make a profit. It is advisable to only outsource to people you trust and you know are good. Otherwise, you might find that you are spending longer checking and chasing work – which may make it a waste of time.